Cookie preferences

What are cookies?

Cookies (including pixels, plugins and similar techniques) are small text files that are stored on your computer or mobile device by a browser when you visit a website. Software on your device (such as your web browser) can store cookies and send them back to the website next time they visit. Cookies allow the website to remember your internet settings, actions and preferences (such as language, font size and other display preferences) over a period of time they can also be used to inform the website owner about how the website is used or about user behavior.

Some cookies expire at the end of your browsing session (these are called ‘session cookies’), while others remain stored for a certain amount of time (‘persistent cookies’).

Generally, cookies can be divided into the following categories:

  • Necessary Cookies:

    These cookies are strictly necessary for functioning of the Website (including online portals and tools) and use of their features, such as page navigation and accessing secure areas. They remember your cookie choices and allow you to log in or complete a form. The website, online portals and tools cannot function properly without these cookies. 
  • Analytics cookies:

    These cookies collect information about your visit and use of the website (including online portals and tools). For instance, we collect information about the pages visited most often, the time spent on the Website and if you encounter any problems or error messages. These cookies help us to understand how visitors interact with the Website so that we can ensure that it is relevant and useful. It also helps us to issue spot and resolve bugs.
    Wherever possible, ASM chooses to use statistical cookies which collect information on an anonymous basis.
  • Functional and social cookies:

    Social Media cookies allow us to include third party features, and websites to offer the possibility to connect you with your social networks and share content from on those networks.  Functional cookies also allow us to recognize you in order to provide enhanced functionality and personalization. For example for remembering your registration details and preferences, such as your username on the login page, region or country and preferred language for future visits to the Website. These cookies also allow the Website to be optimally displayed on your screen.
  • Advertising and other tracking cookies: 

    These cookies are used to tailor advertising to your interests both within and beyond our website. The intention is to display ads that might be relevant and engaging for you or to limit the number of times you see a particular advertisement. 

Why does this website use cookies?

We use cookies to (i) improve the use and functionality of our Website and online portals and tools, (ii) to gain a better understanding of how visitors use the Website, (iii) to generate statistics so that we can optimize the attractiveness, content, and functionality of the information we provide on them; (iv) to provide social media and other third party features; and (v) to personalize content and serve ads.

Which cookies do ASM use?

Necessary cookies

 

Provider

Cookie name

Expiration

Purpose

ASM

__CFDUID

1y

This cookie is associated with sites using CloudFlare and used to speed up page load times. According to CloudFlare, it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.

Cloudflare

__CFLB

24hrs

When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool.
 
The __cflb cookie allows Cloudflare to return an end user to the same customer origin for a specific period of time configured by the customer. This allows the end user to have a seamless experience (for example, this cookie is used for keeping an end user’s items in a shopping cart while they continue to navigate around the website). This cookie is a session cookie that lasts from several seconds up to 24 hours.

ASM

default-cookie-accepted

1y

This is a necessary cookie that stores what cookies have been accepted. When the user accepts the cookies in the cookie banner, this cookie is created.

ASM

default-cookie-advertising

1y

This is a necessary cookie that is stored when the user accepts this cookie. When the user accepts the cookies in the cookie banner, this cookie is created.

ASM

default-cookie-analytics

1y

This is a necessary cookie that is stored when the user accepts this cookie. When the user accepts the cookies in the cookie banner, this cookie is created.

ASM

default-cookie-functional

1y

This is a necessary cookie that is stored when the user accepts this cookie. When the user accepts the cookies in the cookie banner, this cookie is created.

ASM

default-cookie-other

1y

This is a necessary cookie that is stored when the user accepts this cookie. When the user accepts the cookies in the cookie banner, this cookie is created.

ASM

default-cookie-social

1y

This is a necessary cookie that is stored when the user accepts this cookie. When the user accepts the cookies in the cookie banner, this cookie is created.

ASM

adv_gtm_env

Session

The cookie stores the Google Tag Manager environment.

ASM Consent

adv_analytics_consent_level

end of session

This cookie is used to ensure that an analytics value is set only once

ASM Consent

adv_marketing_consent_level

end of session

This cookie is used to ensure that an analytics value is only set once.

ASM Consent

consentAnalytics

90 days

This cookie stores whether the user has given consent
to placing cookies related to performance and anonymized analytics.

ASM Consent

consentChoiceMade

one year

This cookie stores whether the user has made a choice regarding cookie consent.

ASM Consent

consentFunctionalSocial

one year

This cookie stores whether the user has given consent to placing cookies related to website functionality supplied by third parties.

ASM Consent

consentMarketing

one year

This cookie stores whether the user has given consent to placing cookies related to marketing and targeting.

Google

NID

183 days

Contains a unique ID that Google uses to remember user preferences and other information, such as preferred language

LinkedIn

li_alerts

365 days

Used to track impressions of LinkedIn alerts, such as the Cookie Banner and to implement cool off periods for display of alerts.

LinkedIn

li_rm

365 days

Used as part of LinkedIn’s Remember Me Feature and is set when a user clicks “Remember me” on their device to make logging in on that device easier. Only applicable for users logged in to a LinkedIn account.

Microsoft

ASP.NET_SessionId

one year

This is a general-purpose platform session cookie used by sites written with Microsoft .NET-based technologies. It is usually used to maintain an anonymous user session by the server.

Microsoft

DcLcid

89 days

Used to implement Microsoft-forms on the website. Saves language preference.

Microsoft

FormsWebSessionId

30 days

The cookie is used if the visitor has filled in personal information on a formula. This information will be filled in automatically on other formulas. This process is used to optimize visitor experience.

Microsoft

usenewauthrollout

30 days

These cookies stores visitor credentials in an encrypted cookie in order to allow the visitor to stay logged in on reentry, if the visitor has accepted the ‘stay logged in’-button.

Microsoft Azure

ai_session

30 minutes

This cookie is associated with the Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie.

Microsoft Azure

ai_user

one year

This cookie name is associated with the  Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.

Microsoft Azure

ARRAffinitySameSite

session

This cookie is used for websites that use the Windows Azure cloud platform. The
cookie is used for load balancing to ensure that page requests are forwarded to the
same server in a browser session.

Twitter

external_referer

7 days

These cookie, provided by Twitter, is used in conjunction with social media plugins in order to allow following our Twitter accounts easily, share content via Twitter, and to display the latest tweet. Twitter makes use of cookies to improve its own service, to personalize content and enable additional features for logged-in Twitter users, and to target Twitter ads.

Twitter

gt

3 hours

These cookie, provided by Twitter, is used in conjunction with social media plugins in order to allow following our Twitter accounts easily, share content via Twitter, and to display the latest tweet. Twitter makes use of cookies to improve its own service, to personalize content and enable additional features for logged-in Twitter users, and to target Twitter ads.

Windows Azure

ARRAffinity

one year

This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to ensure the visitor page requests are routed to the same server in any browsing session.

Analytics cookies

 

Provider

Cookie name

Expiration

Purpose

Google

__utma

2 years

 

This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.

Google

__utmc

Session (until browser is closed)

The cookie is set by Google Analytics and is deleted when the user closes the browser.
The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.

Google

__utmz

6 months

This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.

Google

__utmt

10 minutes​

The cookie is set by Google Analytics and is used to throttle request rate.

Google

__utmb

30 minutes​

The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits.The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.

Google

__utmv

 

 

Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.

Google

_ga

2 years

Used to distinguish users.

Google

_ga_<container-id>

2 years

Used to persist session state.

Google

 

_gid

24 hours

This cookie stores a unique user session identifier.

Google

 

_gat

10 minutes

This cookie name used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.

Google

 

AMP_TOKEN

30 seconds to 1 year

Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

Google

 

_gac_<property-id>

90 days

Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.

LinkedIn

__cfduid

one year

This cookie is associated with sites using CloudFlare and used to speed up page load times. According to CloudFlare, it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.

Functional social cookies

 

Provider

Cookie name

Expiration

Purpose

Facebook

_fbp

three months

This cookie is used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.

LinkedIn

lidc

one day

This is a Microsoft MSN first-party cookie that ensures the proper functioning of this website.

LinkedIn

UserMatchHistory

one month

This cookie is used to track visitors so that more relevant ads can be presented based on the visitor's preferences.

LinkedIn

li_gc

730 days

Used to store consent of guests regarding the use of cookies for non-essential purposes.

LinkedIn

JSESSIONID

session

Used to maintain sessions for website that are using JSP technologies.

Twitter, LinkedIn

lang

end of session

There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases, it will likely be used to store language preferences, potentially to serve content in the stored language.

Twitter

personalization_id

two years

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

Twitter

ads_prefs

five years

These cookies enable the tracking of visitor activity from Twitter ads on the website, and they also allow users to share content from the websites. The cookies do not provide any confidential information related to your account.

Youtube.com

GPS

30 minutes

Set by YouTube, this cookie registers a unique ID on mobile
devices to enable tracking based on geographical GPS  location.

Youtube.com

PREF

eight months

Set by YouTube, this cookie, which may be set by Google or Doubleclick, may be used by advertising partners to build a profile of interests to show relevant ads on other sites. It works by uniquely identifying your browser and device. 

Youtube.com

VISITOR_INFO1_LIVE

six months

This cookie is set by YouTube to keep track of user preferences for YouTube videos embedded on sites. It can also determine whether the website visitor is using the new or old version of the YouTube interface. 

Youtube.com

YSC

end of session

This cookie is set by YouTube to track views of embedded videos. 

Marketing cookies 

 

Provider

Cookie name

Expiration

Purpose

Facebook

_fbp

90 days

This cookie is used to distinguish and keep track of unique users and deliver a series of advertisement products such as real-time bidding from third-party advertisers.

Facebook

fr

three months

This cookie identifies the web browser being used to connect to Facebook independent of the logged-in user. This cookie plays a key role in Facebook’s
security and site integrity features.

Meta

 

_fbq

 

3 months

This pixel is set by Meta and used to deliver a series of advertisement products such as real time bidding from third party advertisers.

Google

_gcl_aw

90 days

Google Ads conversion linker

Google

_gcl_dc

90 days

Google Ads conversion linker

Google

_gcl_gb

90 days

Google Ads conversion linker

Google

G_ENABLED_IDPS

400 days

The cookie is used for secure login with a Google account.

Google DoubleClick

IDE

two years

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

Google DoubleClick

test_cookie

15 minutes

Used for Google's DoubleClick platform. The cookie is used to serve more relevant ads to the user. The cookie is also used to avoid showing the user the same ad every time and to measure the effectiveness of advertising campaigns.

LinkedIn

bcookie

two years

This cookie is used by the social networking service LinkedIn to track the use of embedded services.

LinkedIn

AnalyticsSyncHistory

30 days

Used to store information about the time a sync took place with the lms_analytics cookie.

LinkedIn

bscookie

730 days

Used to store a (secure) unique BrowserID for use in LinkedIn Advertising Analytics.

LinkedIn

lidc

1 day

Used for routing requests, share buttons and ad tags for the LinkedIn advertising network.

LinkedIn

UserMatchHistory

30 days

Used to track visitor behavior so that more relevant ads can be shown to visitors based on their preferences for the LinkedIn advertising network.

Twitter

guest_id

two years

This cookie is set by Twitter to identify and track the website visitor.

Twitter

_twitter_sess

end of session

This cookie lets website visitors use Twitter-related features
from within the web page they are visiting.

Twitter

ct0

end of session

This cookie is set due to Twitter integration and sharing capabilities for social media.

Twitter

dnt

five years

When set to true, the timeline and its embedded page on the site are not used for purposes that include personalized suggestions and personalized ads.

Twitter

guest_id_marketing

730 days

Used to identify you to Twitter. If you do not have a Twitter account or never accessed the Twitter.com website directly then Twitter will assign you a unique code to track your visit to the Twitter feed.

Twitter

guest_id_ads

730 days

Used to identify you to Twitter. If you do not have a Twitter account or never accessed the Twitter.com website directly then Twitter will assign you a unique code to track your visit to the Twitter feed.

Twitter

personalization_id

730 days

Used to store a personalization ID for Twitter.

Twitter

muc_ads

730 days

Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.

Twitter, LinkedIn

lang

session

Used to store language preferences for LinkedIn.

 

Adjusting your cookie settings

You can adjust your cookie preferences on this Website at any time by changing your cookie preferences in at the top of this page.

In addition, you can change your browser settings to prevent cookies from being placed on your device or if you want to delete cookies that you may have accepted earlier. The controls will vary depending on which browser you are using and it is important to check with the browser provider how you can do this. The ‘help’ section in your browser should provide information on how to manage your cookie settings.

You can also find more information about third-party cookies and opt out of certain marketing cookies from many ad networks using one of the industry-based ad choices tool go to:

These websites enable you to block cookies from specific third parties. You can also visit the third-party websites to understand and control the settings of cookies from each specific third party.

Please note that if you reject or delete cookies, you will still be able to visit our Websites (including use our online portals and tools) but certain sections or some of the features may not work correctly.

Changes to this notice

We will update this Notice from time to time to ensure that the list of cookies in section 4 remains up to date. In addition, this Notice may be amended due to changes of relevant laws and regulations, technical reasons, or any other reasonable basis.

April 2024