The types of Personal Data we collect and process and the legal bases are described in this chapter.
When you visit our Website or use our online portals or tools, ASM may collect information about your use of our Website, online portals or tools that will help ASM improve its online services (for example, the pages you access on our sites, the name of your Internet Service Provider, the site that referred you to the Website, what browser you are using, your IP address, etc.). This information may be used to analyze trends and statistics and monitor link usage.
If you choose to post messages in message areas or to provide feedback or send an email to us, we may keep a record of that posting or correspondence. Information you disclose in a public message area will naturally be available to and shared with other users of our Website. ASM will only use your Personal Data in the ways specified when it was collected. We will not subsequently change the way in which we use your Personal Data, unless such is permitted by law.
HOW WE USE INFORMATION
ASM will use the Personal Data you provide to us for the following purposes and on the following legal bases.
- To provide information about products or Services you have shown interest in;
- To deliver the products or perform the Services you requested for.
Our lawful basis for processing your Personal Data for these purposes are to fulfill a contract we have with you or because you asked us to do something as a first step before entering into a contract.
- To answer any of your inquiries or requests. In this case, our legitimate interests consist of ensuring that we communicate with you in a timely manner and answer your requests cost-effectively;
- To make sure that our website is functioning properly for you and your device and to improve the security of our website and networks. In this case our legitimate interests consist of ensuring that you receive an excellent user experience and that our networks are secure;
- To generate statistics on the use of our Website and to analyze and improve its use and functionality. In this case our legitimate interests consist of analyzing the use of our website with help from statistics so that we can optimize the attractiveness, content, and functionality of the information we provide on it;
- To protect our assets, premises and employees.
Our lawful basis for processing your Personal Data for these purposes is that the processing is necessary for the purposes of the legitimate interests pursued by us.
- To monitor and ensure compliance with applicable laws and regulatory requirements to which we are subject, such as in relation to the retention of records or trade sanctions.
Our lawful basis for processing your Personal Data for this purpose is that we are compelled to comply with a legal obligation.
Our lawful basis for processing your Personal Data for this purpose is that you have given us your consent.
We may also use your Personal Data for our own marketing purposes.
Where necessary we use your Personal Data to comply with applicable laws and regulations; investigate or prevent illegal activities, suspected fraud, violations of our terms and conditions, or threats to the property or safety of any person; and protect our legal rights or defend against legal claims.
We may also share your Personal Data with trusted third parties that perform business functions (e.g. hosting of our websites) or provide services on our behalf (e.g. support services). Consistent with applicable legal requirements, we take commercially reasonable steps to require third parties to adequately safeguard your Personal Data and only process it in accordance with our instructions.
We may also disclose your Personal Data if disclosure is required by law; to investigate or prevent illegal activities, suspected fraud, violations of our terms and conditions, or threats to the property or safety of any person; or to protect our legal rights or defend against legal claims.
Please be informed that ASM may transfer and process any Personal Data you provide to us to countries other than your country of residence. The laws of these countries may not afford the same level of protection to your Personal Data. ASM will therefore seek to ensure that all adequate safeguards are in place and that all applicable laws and regulations are complied with in connection with such transfer. With respect to the intra-group transfers of your Personal Data, ASM has in place an intra-group data transfer agreement in accordance with applicable laws, which provides for measures to ensure an adequate protection of your Personal Data.
ASM uses industry standard efforts to safeguard the confidentiality of your Personal Data. We have taken taken technical, physical and organizational measures in order to protect Application Data in its custody or control from loss, theft, misuse, unauthorized access, disclosure, alteration, copying, accidental or unlawful destruction and any other unlawful forms of using.
Access to your Personal Data is limited to ASM employees and authorized third party agents who need it to do their job. Unfortunately, it is impossible to absolutely guarantee the security of data transmission over the Internet or any wireless network. Therefore, although we take reasonable measures to protect your information, ASM cannot ensure the security of any information you transmit to us or from online services and you do so at your own risk. Once we receive your transmission, we will use industry standard efforts to ensure its security on our systems.
ASM will store your Personal Data for as long as it is necessary to fulfill the purposes we collected it for, unless there is a legal, accounting or reporting requirement to retain your Personal Data for a longer period (in which case we will store the Personal Data for as long as required to fulfill such legal, accounting or reporting requirement).
What are cookies?
Cookies (including pixels and similar techniques) are small text files that are stored on your computer or mobile device by a browser when you visit a website. It enables the website to remember your internet settings, actions and preferences (such as language, font size and other display preferences) over a period of time. Some cookies expire at the end of your browsing session, while others remain stored for a certain amount of time.
These cookies are strictly necessary for functioning of the website and online portals and tools and use of their features, such as page navigation and accessing secure areas of the website and online portals and tools. The website and online portals and tools cannot function properly without these cookies.
These cookies allow us to recognize you, for example for remembering one’s registration details and preferences, such as your username on the login page, region or country and preferred language. With these cookies we can provide enhanced functionality and personalization.
These cookies collect information about your visit and use of our website and online portals and tools, for instance, which pages you visit most often, the time spent on the website and online portals and tools and if you encounter any problems or error messages. This helps us to maintain and improve our website and online portals and tools.
- Advertising/Targeting cookies
These cookies are used to deliver adverts to serve a visitor with offerings that may be of interest to you (targeted advertising) or to limit the number of times you see a particular advertisement. We do not currently use any advertising/targeting cookies.
Which cookies does ASM use
Google Analytics are used on our website (performance cookies).
We also use the following cookies on our website:
This cookie is set by Google Analytics and is used to distinguish users and sessions.
||The cookie is set by Google Analytics and is deleted when the user closes the browser.
The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
||Until browser is closed
||This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
||The cookie is set by Google Analytics and is used to throttle request rate.
||The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits.
If you do not want cookies to be placed on your computer or device, or if you want to delete cookies that you may have accepted earlier, you can do this by changing your browser settings. The controls will vary depending on which browser you are using and it is important to check with the browser provider how you can do this. The ‘help’ section in your browser should provide information on how to manage your cookie settings.
For more information about cookies and how you can control them we recommend you visit:
Please note that if you reject or delete our cookies, you will still be able to visit our websites and use our online portals and tools, but certain sections or some of the features may not work correctly.
You have several rights in relation to the Personal Data processed by ASM. For example you have the right to request, review, correct, update, restrict or delete Personal Data you have provided to us. If you want to exercise your rights, you can contact us by sending an email to
email@example.com. We will respond to your request consistent with applicable law.
In your request, please tell us what Personal Data you would like to have changed, whether you would like to have it removed from our database, or let us know what limitations you would like to put on our use of it. We will comply with your request as soon as reasonably practicable. Please note that we may need to retain certain Personal Data for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion.
In the event your Personal Data are processed on the basis of your consent, you can withdraw consent at any time by sending an email to
firstname.lastname@example.org. Please note that a withdrawal of consent does not affect the lawfulness of any processing which has taken place before the consent was withdrawn.
All updates to this policy will be posted here. Last update: November 2019